We share three of our four official languages spoken in Switzerland with our neighbours, but multilingual Switzerland has no written language of its own, except maybe Rumantsch, but even that is debatable.
A number of different authors, such as Ivan Hewett, Vivien Schweitzer, Clyde Smith and Stephanie Yamaguchi, have mentioned and criticized on social media the success that has had the professional career of the pianist Valentina Lisitsa in social networks, specially in Youtube platform.
“Valentina Lisitsa, born in Ukraine but now living in America, is officially the web’s favourite classical pianist. Her YouTube site has had 43 million visitors, which is probably a thousand times more listeners than the great virtuosos of the past reached in their entire lifetimes,” explained a classical music critic for Telegraph, Ivan Hewett. “Lisitsa is a serious artist… Her essential attribute is a fevered urgency, an almost desperate desire to suck the expressive marrow from a piece”, he stated.
Reporters as Alexa Verdugo, Baby A. Gil and Kindra Cooper have used the example of the american musical group to illustrate the process of their successful career as musicians through the Youtube channel platform, and they also have criticized the music that they create which have spread worldwide thanks to the social media.
The piano guys is the name of one american musical duo, which consists of pianist Jon Schmidt and cellist Steven Sharp Nelson. According to Artists Illustrated, “The piano guys are also 21st century multimedia collective that includes Paul Anderson, studio engineer and writer Al Van Der Beek, and videographer Tel Stewart. Together they produce musical and video gems that mash up classical themes with pop songs that have made the group’s YouTube channel one of the most visited on the planet” (qtd. in Billboard). Austen Diamond, an american event and editorial photographer and journalist, stated that Anderson didn’t know what a cello was and that he could not care less about classical music because he thought it was boring as many young people who don’t get to it because it isn’t cool. Austen also stated that Anderson believes that “maybe they will be able to help the future of classical music”(qtd. in City Weekly).
Here you have one video of the group to know more about their story, vision, and so on.
According to an article in Los Angeles Times, “to many, digital media is the sound of salvation for classical music. To others, it’s another power chord crushing the soul of the art from itself”(Kevin Berger). Lang Lang, one of the most famous classical pianists of this generation and one of the more interactive on social media, believes that social media is crucial for the modern music industry, “there needs to be more dialogue between musicians and scientists to create new software and apps” (“Midem”, 2013). However, he also stated, “no software can replicate human feeling” (qtd. in Classic fm).